88 Customer Feedback Questions To Strike Gold
Customer feedback is crucial for improving your business. They can teach you how to be better communicators, problem-solvers, product designers, and everything in between, and all you need to do is ask them. Here are some of the best customer feedback questions to include in your survey, to get priceless insights from your band of merry patrons.
Customer feedback questions
The customer feedback questions you ask will depend on what you’re trying to achieve. You might want insight into how people generally feel about your company, or about a particular product or service. You might suspect that your website is a bit crap, and want to know how people feel about it. Your prospects and customers can give you feedback about pretty much every customer-facing area of your business, and this will determine the questions you ask them.
We’ve broken down the various components of a typical business, so that you can select the customer feedback questions that are most relevant to your goals, and will allow you to easily identify your customers’ needs.
General
- How can we improve as a company?
- What can we do to make your life better?
- How can we help you to achieve your goals?
- On a scale of 0-10, how likely are you to recommend [your company name] to your friends, family, or colleagues? (this is the Net Promoter Score question, which measures customer loyalty)
- How would you rate your satisfaction with our business?
- Do you ever buy from our competitors?
- Do you feel comfortable dealing with us?
- What is the best thing about dealing with our company?
- What is the worst thing about dealing with our company?
- How likely are you to buy our products/services again?
- What can our team members do better?
- Would you like to add anything extra?
Products or services
- Why do you use our products/services?
- How do you use our products/services?
- What is most useful about our products/services?
- What do you find most irritating about our products/services?
- How satisfied are you with our products/services?
- Are our products/services worth the cost?
- Do you use any products/services from our competitors? If so, which do you prefer and why?
- Do our competitors’ products/services have anything you’d like us to include?
- Do our products/services help you to meet your goals?
- Did anything change after you started using our products/services?
- How long have you been using our products/services?
Software
- What are our most useful features?
- What are the main reasons you use our software?
- Which features help you to make money?
- Which features would you love to have?
- Which features can we improve on?
- Which features are you most impressed by?
- Do you find our software easy to use?
- Is our software easy to navigate?
- What problems do you have with our software?
- What can we do to make our software better for you?
Website
- Why do you visit our website?
- What tasks are you trying to complete when you visit our website?
- Can you find information easily on our website? If not, why?
- Is the information on our website useful?
- Is our website easy to navigate?
- How can we improve our website?
- What is the one thing our website is missing?
- Do you think our website looks good?
- Is it easy to find our products/services?
- Is it easy to find our product/service pricing?
- How can we make purchasing our products/services easier?
- How did you find our website?
- What score would you give our website out of 10? And why?
- How often do you visit our website?
- Is it easy to compare our products/services to our competitors?
Support
- Is it easy to get in touch with us?
- What is your preferred way to contact us? (if you’re interested, check out our article on how to create a best practice contact us page)
- How satisfied are you with our support?
- Can we usually solve your problem?
- On a scale of 1-10, how effective is our support team?
- Are our support staff polite?
- How knowledgeable do you think our support staff are?
Marketing
- How did you hear about our company?
- How did you hear about our products/services?
- How often do you use our products/services?
- Do you find our content useful?
- What content topics are useful to you?
- Do you find our social media content useful?
- What kind of things would you like us to post on social media?
- How much time do you spend on social media each day?
- Do you find our marketing emails useful?
- How often would you like to hear from us?
- Why did you choose us over a competitor?
- What do you think of our brand?
- Do you like the aesthetic of our branding?
- How well do you know our brand?
- What are your favourite brands?
- What do you think makes an exceptional brand?
- What convinced you to buy from us?
- If you haven’t bought our products/service yet—why not?
Demographics & psychographics
- What is your age?
- What is your gender?
- What is your ethnicity?
- Where do you live?
- Are you married?
- How many children do you have?
- What is your profession?
- What is your annual income?
- What is your educational level?
- Which languages do you speak?
- Which company do you work for?
- What’s your political affiliation?
- How would you describe yourself?
- How do you prefer to shop?
- Is sustainability important to you?
Want more positive reviews from customers? Check out our article on how to get more 5-star reviews. We also explored how to automate this with the best Google review management software.
Customer feedback examples
Email is the most common way to request customer feedback, but you can get it in a variety of useful ways. These are some of the best customer feedback examples you can use to reach people and request their evaluation of your company.
Email remains one of the most effective ways to reach people, simply because email addresses are harder to come by (thank god). So sending an email to your customers is a great way to get lots of feedback.
Here are some good examples of requesting feedback on email. They will all link to an online form on your website, or to a form created using survey software like Survey Monkey.
Image from Mopinion
Image from Reviews.io
Pop-ups
Website pop-ups are universally disliked, but despite this, they can achieve excellent conversion rates. Asking for customer feedback on a pop-up can work wonders, especially for feedback on your website specifically, because they’re already using it.
Here’s some good examples to inspire you.
Image from Optimonk
In-app
If your business is based on customer software, an excellent way to get customer feedback is by asking people in the app itself, especially if you’re asking them about the software. Pop-ups, banner messages, and sections that slide-in are some common ways to design them.
Image from Baremetrics
Image from Usersnap
Social media
With billions of people using social media each day, it remains a great way to reach your customers. Here’s a couple of examples of using social media to get customer feedback:
Image from HubSpot
Phone
If you want to take the old-fashioned route, you can always give people a call! This is an effective way to get their attention, and you’ll likely get a better response if you set up a meeting for the call beforehand. You can then ask lots of open-ended questions and note down their answers.
Customer feedback questions—summary
Thanks for reading! You now have more than enough customer feedback questions to create a killer survey for your audience, and get the valuable insights you need from your customers.
