Quality Content Marketing Agency
Invest in content that captures your customers’ attention and powers your inbound marketing
Content Marketing
Invest in content that captures your customers’ attention and powers your inbound marketing
Content marketing is about producing engaging content that your audience loves. This makes you more reliable and trustworthy, and encourages people to buy from you. It also does wonders for your SEO, and provides genuine value to share through email and social marketing.
As your content marketing agency, we’ll identify the content types and topics that will draw people into your sphere. Then we’ll create the content for you, optimise it for high Google rankings, and distribute it across your key marketing channels.
Every company has different goals and audiences, so we create a customised content marketing strategy for every one of them, in the form of a content calendar. This includes the most lucrative content topics, the keywords being targeted, and the return on investment.
As we implement our strategy, producing regular high-traffic content that appeals to your audience, your visitors, SEO, and brand awareness will soar. And when someone consumes enough high-quality, free content from you, they will see you as a company who knows their stuff, and are much more likely to become a customer.
A content marketing strategy that wins customers
Drive up your SEO
When we research, write, and publish informative content on your website, Google will see you as an authority in your space.
Content marketing is a core SEO task that boosts your rankings.
Get more leads and sales
Provide useful, free information, and people will be much more likely to buy your products and services. Providing upfront value builds trust and helps you to attract higher quality leads who are prequalified to buy from you.
Build brand awareness
Every piece of great content will increase the visibility of your brand, and improve your reputation.
Great content gives your customer the opportunity to share your content and promotes positive word of mouth.
Marketing that works
Content marketing is a proven technique that wins customers.
When you create enough valuable free content for your audience, they’re likely to return the favour by becoming customers and brand advocates.
Convert more leads
Great content allows you to connect with your audience through storytelling, and delight them.
Once you have their attention, you can convert them with eBooks, workbooks or other content assets, eventually winning them over and increasing your conversion rates.
Build trust to grow sales
When you consistently publish valuable, high-quality content, your customers will trust in your expertise. They come to you for solutions rather than you having to “sell” to them. Onboard more new customers and increase your sales to existing customers.
The right place, at the right time
Great content only works with the right promotion. We use a range of distribution channels, ads and automation tools to ensure the right content gets to the right customer at the right time.
Be a social powerhouse
With high-quality content, your social channels will thrive. Rather than relying on trends or fads, your social channels can build on substance, and be a place where your customers want to learn, engage, share and take action.
Understanding content marketing
What is content marketing?
Content marketing is a technique that focuses on creating and distributing engaging educational content for your customers. This is used to attract lots of new visitors to your website, which sends positive user signals to search engines and social platforms, and can vastly improve your rankings. Well-researched content will also demonstrate your expertise to the world, which helps to build a strong level of trust, and a higher chance of people buying your products or services.
Content marketing differs drastically from traditional forms of marketing like advertising, because you’re giving something valuable up front, not asking for something valuable up front. For example, in content marketing, you might create a series of practical, useful blogs for your readers that they can access on your website for free. This is truly valuable information that can help them to solve their problems. It’s content that they want.
By contrast, in advertising you are asking for them to provide something valuable upfront—their money, email address, or personal information. You aren’t providing any useful content or any other value, you’re just showing them an advert and asking them to commit. You could say this is intrusive content that they don’t want. Of course, advertising can provide tremendous results when done properly. It’s just that content marketing changes the game completely by giving people valuable content for free. Give them enough, and they’ll start to trust and respect your business, which can eventually lead to a sale. It’s all about the long game—winning them over little by little until they realise how awesome your company is.
From the perspective of the buyer journey, high quality content can help with every stage of the process. Here’s an example of how it can guide a customer through a process:
1. Awareness Stage: somebody is shopping for a service, and they find a related article that you wrote about it through Google. They are aware of your company for the first time.
2. Research Stage: they find your article useful, and decide to read some others. They also browse through your website to see which services you offer. They are impressed with what they read because it’s all adding to their knowledge and helping them to make a decision.
3. Consideration stage: your services are now officially a consideration for the person, and they start comparing your offerings to your competitors. Your content is much more comprehensive than everyone else, and helps to answer their most critical questions.
4. Buy: they decide to go with your company because your content has given them confidence. They have been able to read high quality website content, blogs, and have watched a couple of your videos—more than enough to tell them that you know your stuff.
We’re a content marketing agency that delivers
We provide content marketing for most of our clients, and it produces results for every one of them. Here are some examples of the kind of results we can achieve for your business over a 6-month period:
Effective Marketing
The most cost-effective marketing. Period.
Creating quality content is hard, but with the right strategy and approach, and with enough dedication, it’s the most profitable type of marketing you can do. Exceptional content takes time and effort, and your audience appreciates it more than any other type of marketing. What would you rather read: a promotional email, or a highly-educational blog on a topic that matters to you? By providing value and genuinely helping your prospects and customers, you’ll create a consistent stream of sales to power the growth of your business.
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Find out how to get more sales with content marketing
Book a free, no-obligation Discovery Session to find out how we can generate more sales for your business using the latest content marketing strategies.
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Content Marketing Services
Our content marketing services
There’s lots of ways to create valuable content. These are the types that we’ve found to resonate most with customers.
1. Blogs & Articles
We identify popular keywords and questions that people are searching for in your industry, and then answer them through articles to generate consistent results. We use shorter blogs for lower competition, right up to feature articles, pillar pages and full academic papers where required. Our team drives highly qualified traffic to your blog to increase your industry authority, boost your SEO and attract new customers.
2. eBooks & Downloads
Downloadable eBooks or whitepapers are highly-valuable, thorough pieces of content that people will happily exchange for their email addresses. These can range form original research, “how to” guides or in depth educational resources.
Downloads of these resources build subscription lists through your CRM, so you can nurture these leads into customers.
3. Onsite Content
The quality of your onsite content is absolutely critical to the success of your website. This is a core foundation for SEO success and is critical to encourage website conversions, as this is fundamental to a strong user experience.
Our team can plan and create the right content for every page of your website.
4. Social Content
We create enticing social media posts and adverts to promote your products/services, or separate pieces of content.
This helps to build your social audience and promote your brand.
5. Infographics
Infographics are a visually appealing way to present data, and are highly shareable on social media, as well as being downloadable assets.
This helps to build your social audience, and promotes you as an authority in your industry.
6. Email Content
Email remains an important marketing tool, but only if the content of your emails is relevant, enticing, and persuasive.
We create EDM campaigns with high open and click rates, to drive up your sales.
Our blog content marketing process
Keyword Research
We’ll identify the keywords, questions, and topics that people are searching for related to your business.
Then we select the topics that will bring the most value to your business, and write about them. This boosts your website traffic and develops trust in your readers.
Content Calendar
We create a six-month content calendar that outlines your topics, their content type, when they’ll be written, and how comprehensively we’ll write about them.
We also target content clusters that boost your authority for particular topics, which tells Google you know your stuff.
Write and optimise content
We research the content topic thoroughly to get the most relevant and up-to-date information on it. Then we turn it into an engaging, easy-to-follow piece of content that people find useful.
We also optimise the content for the most relevant and searched-for keywords.
Publish and promote content
We publish the content in the most appropriate space, and then promote it across your social channels so that it reaches as many people as possible.
We also review the performance of every piece of content, to identify which can be re-optimised, refreshed, or improved in another way.
Content Marketing Planning
What goes into our content marketing plans
Good quality content is crucial for your business. It helps to attract the right audience, tells them what you do, helps to solve their problems, and delights them along the way. That’s why it’s the foundation of our marketing strategies, and is baked into every key component.
Our skilled team of content marketers can write your content for you in its entirety, or work with you to produce content that performs. The most important thing is achieving good results. We also repurpose content into different forms to make them more effective for different platforms.
Here’s are some common elements of our content marketing plans:
Website Redesign
If we are completing a website redesign as part of your marketing strategy, we will include the following in our content marketing plan:
Website structure and navigation—the structure of your website will determine how easily people can find information about your business. We will chat with you to learn how your business functions, and then complete keyword research to identify the terms and phrases that people use in relation to the business. This allows us to create a page structure and navigation system that makes intuitive sense to people, which vastly improves the user’s experience as well as the website’s SEO performance.
Onsite content—as part of the website’s structure, we decide which pages should be included in your website, and identify the SEO keywords that will attract your most profitable target audience. These pages have two primary purposes: to teach people about your business and the products or services you provide, and to persuade them to buy from you. We usually write the content for most of these pages, although we can also use content from your previous website if needed.
Blogs
Blogs are one of the most effective ways to boost long-term SEO for a website, so we often include them in our ongoing SEO campaigns. We create six-monthly content calendars with topics that have a good potential for traffic, and help to bring relevant customers to your website. When the content calendar is done, we analyse its performance and use that information to refine the following calendar. We also make improvements to individual blogs from the previous calendar, if it will yield results.
In addition to blogs, we might also include eBooks, infographics, and other forms of monthly content. Every calendar is created with the intention of providing the best possible results for your business, so we select the content that is most suitable for doing so.
Social Media
Social media is only effective if you consistently share good content, which is why we create separate six-monthly social content calendars that describe exactly what is going to be shared. This includes whether the content is original or curated, the type of content (blogs, videos, images, etc.), which platforms the content will be published on, and when the content will be published. This gives us a clear overarching plan that will help us to achieve your social media goals, as well as your broader business goals.
Email Marketing
Email remains a highly effective form of marketing, but only works with high quality content. We are experts in crafting enticing subject lines, persuasive body copy, and call-to-actions that inspire people to click. Whether you’re wanting to promote a particular product or service, a special offer, or some of your valuable content, we can create email marketing campaigns that hit the mark.
Advertising
Adverts don’t work without persuasive copy. The headline needs to draw people in, addressing a core need and spurring them to action. That’s why our writers spend time crafting convincing headlines and copy for adverts, even producing two or three versions that can be split tested against each other to determine the best.
FREQUENTLY ASKED QUESTIONS
Content marketing services
Answers to our most frequently asked questions about Content Marketing
A content marketing strategy includes a number of key considerations:
1) The goals and KPIs of your content marketing
2) The keywords and topics that are most relevant and effective for your content calendar
3) The types of content that you’ll be creating (e.g. blogs, white papers, video)
4) Your content calendar
5) Your audience, and what content is most effective for them
6) The channels that you’ll be using to promote your content
7) Who in your team will be responsible for creating and promoting the content
8) An audit of your existing content, to determine what can be improved or repurposed
Our content marketing is a complete end-to-end service that includes:
1) Researching the most effective topics for your business
2) Understanding your audience, and creating content that resonates with them
3) Completing in depth research for the topic to determine the most useful information for the reader, and then writing the content in an intriguing and clear way.
Content marketing can vastly improve the SEO of your entire website, not just your blogs. The better your SEO, the more leads you will naturally acquire from your transactional pages.
In addition to the significant SEO boost that content marketing brings, the other crucial factor is building trust with your audience. When people read well-researched, truly valuable content on your website and social platforms, you position yourself as a trustworthy authority with the knowledge to help people solve their problems. If the content that you provide to people is timely, relevant, and engaging, people will quickly learn that your business knows what it’s talking about, and you may pop into their heads when they need one of your services. Or they may already be considering one of your services, and your exceptional content is giving them the confidence they need to choose you.